Thoughtful
Every item starts with a real dog-walking moment: the forgotten bag, the empty bottle, the treat that saves the mood.
About Furgot It
Created for the little things dog owners forget.
Furgot It was created to solve a simple, familiar problem: arriving at a park, trail, or outdoor destination and realising an essential item was left behind.
Our story
The idea for Furgot It came from an everyday observation. Dog owners often arrive at parks, trails, or outdoor destinations ready to enjoy the day, only to realise they have forgotten something simple but important.
Furgot It exists to make those moments easier. By placing dog walk essentials where people already spend time with their dogs, the brand helps keep outings relaxed, convenient, and focused on being together.
Inspired by Nala
Nala was our family dog and a constant companion throughout my life. We shared more than ten years together, and she helped shape my love for dogs and the joy they bring to everyday life.
While Furgot It was born from a simple idea, to make dog walks a little easier for everyone, Nala remains a special part of the heart behind the brand.
“Every great adventure begins with a wagging tail.”
What guides us
Local
Built in South Africa for outdoor spots where dogs are part of the outing, not an afterthought.
Polished
Convenience can still feel beautiful, calm, and premium. That is the standard we are chasing.